Jodie - Founder & Mother of three
How It Started
As a Mum, with two girls born in different seasons (who had little wardrobe share), I was tired of the wastefulness of clothing our babies; not only on the planet but also on our precious money, time and space.
I started hatching Lullaloop in 2020 after coupling my own experience with the frustrations of hundreds of parents, expressing a desire for a stylish and sustainable alternative, while not sacrificing quality.
The journey of
Creating Lullaloop
After surveying hundreds of Mums and doing extensive market research - we decided to design and create our own clothing range.
This was to provide consistent sizing and quality, as well as creating an interchangeable capsule wardrobe.
It took us over a year to design, find our factories and produce the clothes. While we also built our brand and website. We launched March 2022.
Style, Sustain & Save
Post Launch Journey
The response has been AMAZING (check out our Trustpilot page).
We've won awards, been featured in magazines and newspapers and done a lot of tweaking to our service...
We've made our options more flexible, added a messy wardrobe, offer holiday wardrobes and recently offered customers the choice to buy our clothes (with guaranteed buy back).
A Family Affair
As a Mum of three, if it takes a little while to get a reply to your email, it's because I am with my little loves.
Our team is small and business is tough but I am SO grateful (& exhausted) to be able to help dress your little one. From one parent, to another, it means so much to me.
So thank you,
Jodie x
