As a Mum, with two girls born in different seasons, I was tired of the wastefulness of clothing our babies; not only on the planet but also on our precious money, time and space.

I set up Lullaloop after coupling my own experience with the frustrations of hundreds of parents, expressing a desire for a stylish and sustainable alternative, that provided ease and savings, while not sacrificing quality.

Lullaloop is a baby and toddler clothing rental subscription. Choosing seven sizes in just two years wastes time and money, with new items often kept in the wardrobe or barely worn. Our thoughtfully designed, durable, and most importantly, flexible, rental subscription will keep pace with each baby's unique growing needs. 
Lullaloop’s collection strikes a perfect balance of style and relaxed wear, offering a curated edit of go-to wardrobe staples.

Parents often store clothes for the future but due to different seasons, gender and styles, typically these clothes are rarely or never worn. According to environmental charity, Hubbub, an estimated 183m outgrown children’s clothes are sitting in the back of UK wardrobes. Our mission is to increase the lifetime of children's clothes. We re-use items by sustainably cleaning them between homes and once tired, we repair or recycle.

Our founder, Jodie, visited Uganda in 2008. Whilst volunteering and spending time in an orphanage, the devastating effect of Malaria for young children became very apparent. Malaria kills 400,000 people a year, mostly children under 5 in sub-Saharan Africa. For each Lullaloop customer, seasonal malaria chemoprevention is given to a child via our charity partner, Malaria Consortium, a Givewell's top rated charity.

Our thank-you for joining the Lullaloop family.